E-commerce and marketplaces
Know which product photos are real before they reach a listing
Marketplaces accept images from thousands of sellers and suppliers, and AI generators now make convincing product shots in seconds. Lumethic checks an uploaded photo against its RAW source and records whether it is a genuine capture, so a platform can apply the right label and keep evidence for later.
The problem
Synthetic listings and unverifiable supplier images
A product image that looks real may have been generated, retouched beyond what the goods support, or copied from another seller. Detection tools that guess from pixels are wrong often enough that a platform cannot rely on them, and an image of uncertain origin leaves the operator deciding blind: publish and risk a fraudulent listing, or reject and lose an honest seller.
The harder question is the opposite one. When a photo is a real capture, the seller has no simple way to prove it, and the platform has no record to fall back on if a listing is challenged.
What you get
Verification that fits a high-volume pipeline
Checked at upload
Run verification through the API as images arrive, so a listing carries a clear status before it is published rather than after a complaint.
Evidence you can keep
Each genuine photo carries a C2PA credential that records what was checked. The record supports your labelling and moderation decisions if a buyer, a partner, or a dispute asks about them.
Separates real from generated
A real capture is confirmed against its RAW file. A generated image has no matching sensor source, so it does not pass the same check.
How it works
One process, the same proof every time
Verification follows the same path regardless of industry. You provide the camera original and the exported image, the system compares them, and the result is written into the file as a credential anyone can check later.
Submit the RAW and the export
Upload the RAW file the camera recorded together with the JPEG you intend to publish or file.
Run the forensic comparison
The system checks sensor characteristics, compares the export against a reference built from the RAW, looks for signs of screen recapture, and reviews the metadata for consistency.
Receive a Lumethic-attested credential
When the checks pass, Lumethic writes a Lumethic-attested C2PA credential that records what was verified and when. The credential travels with the file and can be read by anyone who needs to confirm it.
Why it matters now
Provenance is becoming the norm, and unverifiable images stand out
EU transparency rules and camera-level Content Credentials are changing what a normal image looks like. Neither obliges a marketplace to verify uploads; both change what an unverifiable upload signals.
- Since August 2026 the AI Act requires providers of generative AI to mark synthetic images in a machine-readable way. As marked AI content and credentialed captures become common, an image with neither becomes the natural candidate for review.
- The ESPR introduces a Digital Product Passport for categories such as textiles, furniture, and electronics. Its delegated acts define structured product data rather than photographs, but sellers attach visual evidence in practice, and platforms want to know it is genuine.
- A verified credential gives the platform a documented basis for its own publish-or-review decisions, instead of an estimate from a detector that can be wrong.
Add verification to your upload flow
The API runs the same checks on every image at the volume a marketplace needs. Start with a single photo, then talk to us about integration.