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Hasselblad Masters 2028

The Hasselblad Masters is a biennial open competition (distinct from the nomination-only Hasselblad Award) with one of the industry's most generous winner packages: a Hasselblad X2D II 100C camera, two XCD lenses and a EUR 5,000 creative fund per category winner, plus a project for the Masters book. Entry to the 2026 edition was free across seven categories and closed on 28 February 2026; the seven Masters were announced on 30 June 2026, among them Yudha Kusuma Putera, Kevin Boyle and Rohan Reilly. The 2028 edition is expected to open in December 2027, following the biennial calendar. The 2026 rules make AI synthesis a disqualification trigger and exclude drones, smartphones and tablets. RAW files are not requested.

AI banned
Deadline
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Official siteRead full rules

Authenticity policy

AI policy

Entrants must ensure the authenticity of the submitted information and the originality of the entries. If they submit false information or use AI synthesis, they will be disqualified and bear the corresponding consequences.

RAW files

Not specified

Editing rules

Each entry must consist of three photos per category; entrants may enter as many of the seven categories as they like. The competition explicitly excludes drone, smartphone and tablet cameras and accepts only digital or film cameras regardless of brand or format.

Verified on November 7, 2026

Frequently asked questions

Does Hasselblad Masters 2028 allow AI-generated images?
No. Hasselblad Masters 2028 does not permit AI-generated images in its competition entries.
How much does it cost to enter Hasselblad Masters 2028?
Hasselblad Masters 2028 is free to enter.

Do you run a photo contest? See how organizers verify entries

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